Heralded for its peaceful vibes, flawless operations, and once-in-a-lifetime musical collaborations, Bonnaroo is globally recognized as one of the most iconic cultural festivals of our time. Since 2002, Bonnaroo has grown into an annual coming-of-age event unlike any other, uniting over 100,000 attendees in an immersive experience celebrating emerging music and legendary artists, across 10 stages over 4 days.

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Known as much for her top selling albums as her wild, colorful persona, pop star Kesha entrusted Superfly to boost engagement with her 46 million social followers, a rabid community of fans she affectionately calls her “animalsss”. Superfly focused Kesha’s channels on one primary goal – driving a content narrative that ignited the emotional bond between Kesha and her fans.

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Citibank engaged Superfly to build the social strategy for their customer-facing entertainment platform, Citi® Private Pass, which included a channel strategy and over 60 supporting tactics based on deep audience analysis and insights.