Heralded for its peaceful vibes, flawless operations, and once-in-a-lifetime musical collaborations, Bonnaroo is globally recognized as one of the most iconic cultural festivals of our time. Since 2002, Bonnaroo has grown into an annual coming-of-age event unlike any other, uniting over 100,000 attendees in an immersive experience celebrating emerging music and legendary artists, across 10 stages over 4 days.

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When Pabst Blue Ribbon decided to throw their first ever festival, they turned to Superfly to help bring Project Pabst to life as a strategic planning partner, handling all event production, creative and talent booking. The success of the inaugural event, which hosted over 14,000 attendees and drove regional product sales up by more than 10%, means Project Pabst is back for 2015 with Superfly, once again, riding shotgun as their strategic partner!

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In 2014 and 2015, IFC tapped Superfly to curate all of the talent for their annual IFC Fairgrounds party at SXSW. We've booked over 35 must-see acts such as The Hold Steady, ODESZA, Les Claypool and the Mowgli’s for three days of entertainment in the heart of the live music capital of the world.