Outside Lands

Superfly created Outside Lands in 2008 to integrate live music with culinary in a way that had never been done before, bringing together the best in food, beer, and wine from the Bay Area and coupling that with an all-star roster of performing artists. Held in Golden Gate park, Outside Lands has become a landmark experience for more than 225,000 foodies and music lovers alike.

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Known as much for her top selling albums as her wild, colorful persona, pop star Kesha entrusted Superfly to boost engagement with her 46 million social followers, a rabid community of fans she affectionately calls her “animalsss”. Superfly focused Kesha’s channels on one primary goal – driving a content narrative that ignited the emotional bond between Kesha and her fans.

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For Esquire™ Network, Superfly built the standout “Sip & Shave” luxury lounge onsite at Outside Lands festival. Creating the ultimate barbershop experience, attendees enjoyed complimentary haircuts and beard trims, free cocktails and beer, Esquire branded Wi-Fi and charging stations - all while enjoying primo views of the main stage.