Outside Lands

Superfly created Outside Lands in 2008 to integrate live music with culinary in a way that had never been done before, bringing together the best in food, beer, and wine from the Bay Area and coupling that with an all-star roster of performing artists. Held in Golden Gate park, Outside Lands has become a landmark experience for more than 225,000 foodies and music lovers alike.

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Jet BlueJet BlueJet Blue

For Jetblue, Superfly created the Live from Terminal 5 series, turning the airline carrier's New York JFK terminal into a an entertainment venue, helping to raise Jetblue’s brand profile. We’ve planned, produced and booked more than 30 shows and corresponding promotions, including Taylor Swift, Robyn, Ellie Goulding, James Blunt and Goodie Mob.

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Nickelodeon HALO AwardsNickelodeon HALO AwardsNickelodeon HALO Awards



Nickelodeon partnered with Superfly to reinvent the networks 6th annual HALO awards show, making it the most watched HALO awards show to date. Flipping the event on its side, and scrapping a traditional awards show model, Superfly created a full blown festival style experience, that entertained and engaged 1700 attendees with musical performances from artists such as Nick Jonas and Jessie J, food vendors and interactive games, all rolled into a television taping. Superfly was responsible for end to end production of the event, from building out the entire activation, to producing the television segment, which aired on on all Nickelodeon channels and properties. More than 3 million viewers tuned in to the 2014 HALO Awards, the biggest audience for the show ever, and drove double digit viewership gains on Nickelodeon and Nicktoons and triple-digit increases on TeenNick, 239% higher to be exact, as compared to 2013.