Outside Lands

Superfly created Outside Lands in 2008 to integrate live music with culinary in a way that had never been done before, bringing together the best in food, beer, and wine from the Bay Area and coupling that with an all-star roster of performing artists. Held in Golden Gate park, Outside Lands has become a landmark experience for more than 225,000 foodies and music lovers alike.

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When Pabst Blue Ribbon decided to throw their first ever festival, they turned to Superfly to help bring "Project Pabst" to life as a strategic planning partner, handling all event production, creative and talent booking, securing acts such as Tears for Fears, Modest Mouse, GZA and Violent Femmes, drawing in over 14,000 attendees and driving regional product sales up by more than 10%.

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Yahoo enlisted Superfly to create and manage an ongoing influencer marketing program, leveraging our relationships with tastemakers, from culinary experts to style icons, to support a vast number of Yahoo's key initiatives, raising their brand profile and driving engagement in a way that traditional marketing can't.