Outside Lands

Superfly created Outside Lands in 2008 to integrate live music with culinary in a way that had never been done before, bringing together the best in food, beer, and wine from the Bay Area and coupling that with an all-star roster of performing artists. Held in Golden Gate park, Outside Lands has become a landmark experience for more than 225,000 foodies and music lovers alike.

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We unleashed a Hollywood-style marketing campaign for the international debut of TOMY’s Battroborg motion-controlled battling robot toys. High-impact on all touch points, our strategy included a cinema-quality 3D animated trailer, innovative CSS3 website experience, and high-engagement social outreach. Our Battro work was featured on the Today Show, New York Times, and even made it all the way to the jumbotrons of Times Square.

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For Google I/O's 2014 "After Hours" opening party, Superfly reimagined the event by creating a festival-like experience for more than 5,000 attendees complete with multiple stages, interactive performances, a silent disco and even parades. With San Francisco as the culinary backdrop, After Hours also included a beer garden featuring local breweries as well as multiple food vendors offering a selection of the best of the Bay Area.