Bonnaroo

Heralded for its peaceful vibes, flawless operations, and once-in-a-lifetime musical collaborations, Bonnaroo is globally recognized as one of the most iconic cultural festivals of our time. Since 2002, Bonnaroo has grown into an annual coming-of-age event unlike any other, uniting over 100,000 attendees in an immersive experience celebrating emerging music and legendary artists, across 10 stages over 4 days.

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TomyTomyTomy

We unleashed a Hollywood-style marketing campaign for the international debut of TOMY’s Battroborg motion-controlled battling robot toys. High-impact on all touch points, our strategy included a cinema-quality 3D animated trailer, innovative CSS3 website experience, and high-engagement social outreach. Our Battro work was featured on the Today Show, New York Times, and even made it all the way to the jumbotrons of Times Square.

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OlayOlayOlay

Olay partnered with Superfly to conceptualize and produce a “Girls Only” Bonnaroo activation that brought the traditional comforts of home, straight to the festival grounds. From sinks with running water and flushable toilets, to air conditioned spaces offering professional make up stations and Olay products, we created a retreat that left attendees refreshed and ready to Roo!