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About Us

We are Experience Makers, IP Creators and Culture Definers behind some of the most groundbreaking moments for the biggest brands in entertainment, media, tech and beyond.

Projects

Superfly
An out of this world album launch

To launch her new album, Special, Lizzo’s team turned to Superfly to create an event that could live up to the name. Superfly conceptualized the event, secured a venue and managed sponsors to build an exclusive, immersive performance and pop-up experience for one of the biggest albums of the year.

Launch, Immersive, Pop-Up, Entertainment

Lizzoverse

Superfly
A surprise performance at the biggest game of the year

To promote Uber’s new membership program, Uber One, we threw the ultimate Super Bowl party—a live show full of surprise performances from the artists who brought us iconic one-hit-wonders like, “This is How We Do It”; “What is Love?”; and “Milkshake”, with a grand finale from Paris Hilton performing “Stars Are Blind”.

Activation, Event, Campaign, Performance

Uber one
Superbowl

Superfly
Launching the next generation of fan experience for web3

Recur NFT tasked Superfly to create an immersive experience for one of the largest Star Trek conventions in the country. The result was Star Trek Continuum, a massive programmable 360 LED highlighting unique areas of the Star Trek universe, all to launch their new chapter of fandom into a new era.

Launch, Activation, Entertainment, IP, Web3

Paramount
Star Trek

Superfly
Powering the most ambitious culture and social impact initiatives

For over 7 years we’ve been the long-standing experiential partner to Microsoft. Our relationship has since developed into setting the strategic vision, program planning and experiential design of their most ambitious culture, arts and social impact initiatives—working with some of the greatest artists and innovators to create immersive and tech focused campaigns.

Tech, Innovation, Experiential, Digital, Campaign

Microsoft

Superfly
A new way to taste a cult favorite

The New York Times tapped Superfly to launch this long-awaited celebration of culinary culture. Inspired by its journalistic approach to food and cooking, the event featured creations by local chefs & restaurants, demos and conversations with food innovators, workshops, and access to top-tier culinary talent.

Festival, Event, Monetized, Programming, Community

New YORK TIMES
FOOD FESTIVAL

Superfly
An experience for the most transcendent artist in music history

Superfly and the Prince Estate developed this highly innovative music experience based on the life and legacy of Prince. We led on all aspects of the experience masterplanning, creative development and production to create a legendary world of The Purple One.

Immersive, IP, Experience Masterplanning, Music

PRINCE
THE IMMERSIVE EXPERIENCE

Superfly
An epic anniversary celebration for one of the longest running shows

In celebration of 25 years of South Park, Superfly and Comedy Central teamed up to unearth decades of scripts, memorabilia, props, music and more in an epic storage container experience that toured across the country.

Activation, IP, Pop-Up, Media, Anniversary

SOUTH PARK 25th Anniversary

Superfly
One of the world’s best festivals

Superfly co-founded and created Outside Lands in 2008. A wonderland nestled in the woods of Golden Gate Park, it is one of the most influential festivals in the country, known for its musical eclecticism, forward-thinking technology & content strategy, culinary program, and environmental stewardship.

Music, Immersive, Innovative, Festival, Sustainability

outside lands

Superfly
Experiencing hip hop history and culture through AI

We partnered with Microsoft to immerse visitors even deeper in the history and culture of hip hop. The resulting Breakbeat Narratives uses Microsoft AI to share stories around the history and impact of hip hop, while leaving visitors with a personalized playlist based on your experience and musical preference.

AI, Immersive, Music, Tech

UNIVERSAL
HIP HOP MUSEUM

Superfly
The festival that changed the history of Rock n Roll

Superfly created and launched Bonnaroo in 2002, taking influence from European mega-festivals and destination Phish concerts to create the template for the modern American music festival. Every year, more than 75,000 people come to Manchester, Tennessee to experience a four-day community and arts experience like no other.

Festival, Music, Programming, Entertainment, Community

Bonnaroo

Superfly
Immersing fans in one of TVs biggest franchises

Superfly and Warner Bros. partnered to create The FRIENDS experience—the ultimate immersive fan attraction that combines set recreations, original props & costumes, and multimedia content to put the audience at the center of their favorite moments from the show.

Entertainment, Immersive, IP, Location Based, Pop-Up

FRIENDS
THE EXPERIENCE

Superfly
The Super Bowl of reality TV

Superfly and Bravo partnered to create the brand’s biggest cultural moment to date. BravoCon is an immersive experience that brings the Bravosphere to life for thousands of the biggest, drama-loving fans and Bravolebrities. Superfly led on all creative and production elements of the experience, which took place across multiple venues in Manhattan.

Media, Programming, Community, Monetized, Fandom

bravocon

Partners

Apple
Away
Bose
CBS/Viacom
Comedy Central
Chief
Clear
Disney
Google
Meta
Microsoft
NBA
NBC Universal
Netflix
Nike
Paramount
REVOLT
The NY Times
Twitch
Uber
Verizon
Warner Brothers
Yahoo
Apple
Away
Bose
CBS/Viacom
Comedy Central
Chief
Clear
Disney
Google
Meta
Microsoft
NBA
NBC Universal
Netflix
Nike
Paramount
REVOLT
The NY Times
Twitch
Uber
Verizon
Warner Brothers
Yahoo
Apple
Away
Bose
CBS/Viacom
Comedy Central
Chief
Clear
Disney
Google
Meta
Microsoft
NBA
NBC Universal
Netflix
Nike
Paramount
REVOLT
The NY Times
Twitch
Uber
Verizon
Warner Brothers
Yahoo

Awards

Global experiential agency of the year
most innovative companies 2023
world changing ideas
winner
Revolt ex winner
Multicultural Event of The Year
Experience of the Decade
Experiential design & technology award

Services

For over 25 years, clients have trusted us to create their most meaningful moments and experiences.

EXPERIENCE STRATEGY & EXECUTION

As experience master planners, we develop blueprints and toolkits based on brand values, principles and aspirations

CREATIVE

We create resonate experiences that bring brands and products to life in dynamic, innovative ways

Event Production & Operations

Our reputation is built on producing experiences on every scale

Digital Experiences

We deliver meaningful community building and engagement through creative technology, virtual experiences and Web3

Social & Influencer

Storytellers at heart, we create intimacy at scale through amplification of brand assets and cultural talent

IP Creation & Franchise Development

Through our monetization strategies, we turn experiences into commercial opportunities for our partners

OUR MISSION AND VALUES

Our mission is to create shared experiences that shape how the world plays and connects. Everything we do is fueled by our core values: dream the impossible, play with purpose, create together, grow through experience, and inspire with passion.

Get In Touch

SUPERFLY
72 Madison Ave., Fl. 2
New York, NY 10010

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