Heralded for its peaceful vibes, flawless operations, and once-in-a-lifetime musical collaborations, Bonnaroo is globally recognized as one of the most iconic cultural festivals of our time. Since 2002, Bonnaroo has grown into an annual coming-of-age event unlike any other, uniting over 100,000 attendees in an immersive experience celebrating emerging music and legendary artists, across 10 stages over 4 days.

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We unleashed a Hollywood-style marketing campaign for the international debut of TOMY’s Battroborg motion-controlled battling robot toys. High-impact on all touch points, our strategy included a cinema-quality 3D animated trailer, innovative CSS3 website experience, and high-engagement social outreach. Our Battro work was featured on the Today Show, New York Times, and even made it all the way to the jumbotrons of Times Square.

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For Esquire™ Network, Superfly built the standout “Sip & Shave” luxury lounge onsite at Outside Lands festival. Creating the ultimate barbershop experience, attendees enjoyed complimentary haircuts and beard trims, free cocktails and beer, Esquire branded Wi-Fi and charging stations - all while enjoying primo views of the main stage.