Outside Lands

Superfly created Outside Lands in 2008 to integrate live music with culinary in a way that had never been done before, bringing together the best in food, beer, and wine from the Bay Area and coupling that with an all-star roster of performing artists. Held in Golden Gate park, Outside Lands has become a landmark experience for more than 225,000 foodies and music lovers alike.

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When Pabst Blue Ribbon decided to throw their first ever festival, they turned to Superfly to help bring Project Pabst to life as a strategic planning partner, handling all event production, creative and talent booking. The success of the inaugural event, which hosted over 14,000 attendees and drove regional product sales up by more than 10%, means Project Pabst is back for 2015 with Superfly, once again, riding shotgun as their strategic partner!

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For Esquire™ Network, Superfly built the standout “Sip & Shave” luxury lounge onsite at Outside Lands festival. Creating the ultimate barbershop experience, attendees enjoyed complimentary haircuts and beard trims, free cocktails and beer, Esquire branded Wi-Fi and charging stations - all while enjoying primo views of the main stage.