Heralded for its peaceful vibes, flawless operations, and once-in-a-lifetime musical collaborations, Bonnaroo is globally recognized as one of the most iconic cultural festivals of our time. Since 2002, Bonnaroo has grown into an annual coming-of-age event unlike any other, uniting over 100,000 attendees in an immersive experience celebrating emerging music and legendary artists, across 10 stages over 4 days.

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When Pabst Blue Ribbon decided to throw their first ever festival, they turned to Superfly to help bring "Project Pabst" to life as a strategic planning partner, handling all event production, creative and talent booking, securing acts such as Tears for Fears, Modest Mouse, GZA and Violent Femmes, drawing in over 14,000 attendees and driving regional product sales up by more than 10%.

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Citibank engaged Superfly to build the social strategy for their customer-facing entertainment platform, Citi® Private Pass, which included a channel strategy and over 60 supporting tactics based on deep audience analysis and insights.