ASUS has spent years at the forefront of computing technology and innovation, but their powerful, design savvy products have historically been less top of mind amongst creative millennial audiences than other leading brands. Harnessing the power of social media and genuine storytelling, Superfly drove brand awareness and consideration among creative professionals by positioning their suite of ZenBook products at the heart of their process.
ASUS Takes Flight
We kicked off our partnership with the “Dream. Create.” campaign, a docu-style content series following the creative journeys of four emerging influencers. With interests ranging from extreme sports and urban exploration to songwriting and graphic design, each maker utilized the ASUS Zenbook in their own way to power their creative process.
The content was housed on a custom designed microsite and shared across our influencers' social channels, garnering 3 Million views and surpassing engagement goals by over 40%.
Additionally, Superfly's creative was extended for use in ASUS experiential activations at creative coworking spaces in key markets.
Some Holiday Zen
Following the success of our “Dream. Create.” campaign, ASUS and Superfly partnered to promote Zen products as necessary tools for de-stressing the holidays. With the insight that ‘holiday traditions are unique to everyone’, we worked with a group of tech-savvy influencers to create a variety of seasonal DIY tutorials, ranging from cocktail prep and recipe selection to food photography. These videos genuinely showed our influencers’ holiday customs and the utility of ASUS products within their busy lives. By tapping into real sentiments in a relevant and timely manner, Superfly surpassed reach and engagement goals by 100% and 150%, respectively.