Superfly Remembers Dr. King
Superfly 1.26.2016

Superfly Remembers Dr. King

On Martin Luther King, Jr. Day, Superfly honored one of the most inspiring leaders of our time by giving back in our communities in New York, Chicago and San Francisco. Whether it was cleaning up a beach in San Francisco, volunteering at the Ronald McDonald house in Chicago, or helping organize and produce a concert for Seeds in the Middle in NYC, the Superfly teams spent the day making a difference. 

The San Francisco team hit the beach, rolled up their sleeves, and cleaned up their shores. “Having the opportunity to get out of the office and give back to our community by cleaning up our beaches, made me understand that the sustainability initiatives our festivals, events, and business support are so important to driving change,” said Superfly’s Amy Powell.

In Chicago, Superfly helped take down the Christmas decorations and 30 trees that were still up at the Ronald McDonald House. “It was a really powerful experience to tour the house and see firsthand how much it helps support families with different issues surrounding terminally ill children,” said Alec Lacasse. The Ronald McDonald House realizes that helping a sick child fight an illness is incredibly emotional for the family, and, when there is a financial strain, it can make it even harder to cope with. With 357 Ronald McDonald houses, the organization has been making a difference since 1974. 

In its third year, Seeds in the Middle and local NYC schools came together on the morning of MLK Jr. Day for the Million Youth March. The organization inspires educators, students, and the community to provide students with access to healthier nutritional options and arts programs -- which are typically the first to get budget cuts. This year, along with the march, Seeds in the Middle added the “MLK Dream Concert” featuring talented high school students from across the city. Co-produced by two local high school students, we were blown away by the level of talent showcased at the concert, featuring instrumentalists, dancers, rappers, and singers -- some of whom we got to chat with before the show. Samantha Jordan, a junior at LaGuardia High School, said music is something that changed her life. "It’s an outlet and a place where we can all express ourselves. It’s really awesome because we’re all here performing together on a day where a man, Martin Luther King Jr., is recognized for fighting for what he believed in. Today we’re all here performing in what we believe in. It’s doubly powerful having it take place on the same day.” 

Martin Luther King, Jr. once said, "Life's most persistent and urgent question is: 'What are you doing for others?'" Honoring Dr. King was an important reminder of our responsibility to help serve others and our communities.