Intel Extreme Masters (IEM) is the longest running and most elite competitive gaming league in the world. With Superfly as IEM’s agency of record, Intel continues to shape the cultural landscape and expand the worldwide competitive gaming community.
For The Love of Gaming
Over the last 10 years, Superfly’s experiential gaming leadership team has been building the program, from its inception as small-scale competitions in convention rooms, to sold out arenas across the globe with millions of viewers online. IEM and Esports have evolved into a true global phenomenon and remain today’s fastest growing sport.
Intel Extreme Masters is a twofold event, combining gaming competitions with Intel consumer showcases to provide fans a hands-on experience with the latest technology and drive real product demand. This non-stop action is rolled into an experience that stops in multiple cities across the globe, livestreamed to millions of fans everywhere. Since 2006, IEM has executed 58 live events in Asia, Europe, and the Americas and awarded top gamers over $5.7M in prizes.
The Intel Consumer Showcase has been present at every IEM event to date and gives visitors the chance to physically interact with the latest technology including Intel’s Core I7 CPU’s, Intel RealSense and VR demonstrations as well as hot games including Starcraft, Counter Strike, League of Legends, and more.
IEM’s live stream has proven to be a vital component for both Intel and fans at home, allowing each consecutive season to expand its influence and fan base on every continent. While the first season of IEM topped out at around 500,000 video sessions, season 10 exceeded 132.3 million. Events are streamed worldwide in up to 26 languages on 14 of the hottest viewing platforms including TwitchTV, Hitbox, and Azubu.