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The Challenge

Known as much for her top selling albums as her wild, colorful persona, pop star Kesha entrusted Superfly to boost engagement with her 46 million social followers, a rabid community of fans she affectionately calls her “animalsss”.

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HOW TO ACTIVATE 46 MILLION SOCIAL FANS

Superfly focused Kesha’s channels on one primary goal – driving a content narrative that ignited the emotional bond between Kesha and her fans.

Kesha’s music, irreverent personality and positive message of celebrating individuality took center stage on her social channels. We filled her feeds with glittered-up graphics, lyric cards, UGC campaigns and social chats with the pop queen herself.

Her channels grew to engage over 3.6 million fans per month, up from 1 million previously. The increased engagement helped Kesha better promote her music and tours, as well as new endeavors, including her MTV reality series “My Crazy Beautiful Life”, ABC singing competition show “Rising Star”, and jewelry line “Kesha Rose by Charles Albert.”

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"Superfly gets social and they know the business. Their expertise has been instrumental in the success of our artists."

- Jon Romero, Director of Digital Marketing
  Vector Management

"Superfly gets social and they know the business. Their expertise has been instrumental in the success of our artists."

- Jon Romero, Director of Digital Marketing
  Vector Management

Results

When the Glitter Settled…

Under Superfly’s purview, Kesha’s channels saw engagement of over 3.6 Million fans per month, up from only 200,000 prior to Superfly’s involvement. This exponential increase in activity allowed Ke$ha to better promote her music and tours, as well as her new endeavors, including her MTV reality series “My Crazy Beautiful Life”, ABC singing competition show “Rising Star”, and jewelry line “Kesha Rose by Charles Albert.”