Yahoo wanted to revamp their offerings and appeal to a younger, emerging generation of content-hungry culture enthusiasts. Using a custom 16-point criteria for evaluation, Superfly assembled an army of today’s hottest talent, hand-picked to promote the latest topics in music, pop culture, and fashion. Together, we showed the world that Yahoo’s not just your mama’s website.
From New York Fashion Week to Electric Daisy Carnival (EDC), Yahoo put our influencers in the center of the some of the biggest annual events and successfully established themselves as an aggregator of modern culture. Throughout our partnership, Superfly activated over 150 influencers on Yahoo’s behalf whose authentic content ignited 1.5 Billion impressions, and 22 Million engagements.
Forget the crowds and bad views...We helped Yahoo deliver a true VIP experience. To promote Yahoo’s EDC live stream, we hit up our EDM-obsessed influencers and hooked them up with all-access passes. Throughout the fest, they shared their favorite moments, giving fans an exclusive look inside the festival and generating over 20 Million clicks on Yahoo’s live stream.
Fads come and go, but you can’t fake style. So when Yahoo recruited Superfly to help position them as the go-to platform for Fashion Week 2015 coverage, we sought out the best in the business. We united 29 style and beauty influencers, alongside Yahoo Style’s editor-in-chief and industry maven Joe Zee, to take over their live stream coverage and keep audiences in the know with exclusive content and real-time runway updates.
In efforts to make the platform a destination for the entertainment-obsessed, Yahoo and Live Nation partnered to create Yahoo Live, a year-long campaign featuring a new live-streamed concert every day. Superfly programmed a team of Live Ambassadors to generate hype and drive viewers to Yahoo’s 76 unique performances from artists such as Justin Timberlake, Charli XCX, Mumford and Sons and Bleachers.