For the past 25 years, our superpowers have been rooted in creating the most important cultural experiences that build communities and fandoms.
Superfly was built on purpose, passion and hard work. We pair our established expertise with a passion for the things we love, inspiring us to create the future of experiences.
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Helping brands connect meaningfully to culture
Superfly created and launched Bonnaroo in 2002, taking influence from European mega-festivals and destination Phish concerts alike to create the template for the modern American music festival.
BravoCon is a large-scale premium ticketed experience in celebration of the network’s dedicated fandom. Bravocon is an unforgettable weekend giving “Bravoholics” unparalleled IRL access to their favorite “Bravolebs”!
Superfly worked with Clear to launch CLEAR Connects: a two-part experience that began with an upscale dinner to thank 56 NYC Healthcare workers, and concluded in a surprise family reunion for 25 families that had been separated as a result of Covid-19.
The Friends Experience
The FRIENDS™ Experience is an interactive celebration of the iconic TV show. Fans can step inside the world of FRIENDS™ and explore set recreations, view original props and costumes, and shop at The FRIENDS™ Experience Store.
Lizzo Album Launch
Suplerfly transported fans into a galaxy filled with timeless grooves and black girl magic for the launch of Lizzo’s new Album “Special,” where each song from the album took fans to different far off destinations.
The Office Experience
The world of everyone’s favorite TV show comes to life with The Office Experience, including iconic set recreations, original show costumes and props, and opportunities for fans to engage with the show in new ways.
Since its inception, Outside Lands has been a disruptor in the live music landscape, evolving over the past decade into one of the most influential and successful festivals in the country and worldwide. A wonderland placed within the beautiful woods and fields of Golden Gate Park filled with innovative programming, Outside Lands is the crown experiential jewel of San Francisco.
Prince Immersive Experience
Lose yourself on an interactive trip through the music and life of Prince! Tour ten immersive spaces while exploring his life, creative evolution, and unique talent.
The REVOLT Summit is an inspiring platform to celebrate, educate, and connect the entirety of hip hop culture. Three days of panels, live performances, career fairs, networking opportunities, local artist activations, and much more.
In collaboration with Yahoo, Superfly created ‘Glow & Go!’: a human glitter ‘car wash’ that gives Pride attendees a sparklingly refreshed look at various Pride events in cities across the U.S.
Agency of the Year
The Drum Awards is a global awards program which recognizes best practice, the best companies and the best people from across the marketing and communications industry.
Our culture is deeply entrepreneurial. Each Superflyer is encouraged and expected to bring big dreams, big insights, big culture, and big ambitions each day.