We are Experience Makers, IP Creators and Culture Definers behind some of the most groundbreaking moments for the biggest brands in entertainment, media, tech and beyond.
To launch her new album, Special, Lizzo’s team turned to Superfly to create an event that could live up to the name. Superfly conceptualized the event, secured a venue and managed sponsors to build an exclusive, immersive performance and pop-up experience for one of the biggest albums of the year.
Launch, Immersive, Pop-Up, Entertainment
To promote Uber’s new membership program, Uber One, we threw the ultimate Super Bowl party—a live show full of surprise performances from the artists who brought us iconic one-hit-wonders like, “This is How We Do It”; “What is Love?”; and “Milkshake”, with a grand finale from Paris Hilton performing “Stars Are Blind”.
Activation, Event, Campaign, Performance
Recur NFT tasked Superfly to create an immersive experience for one of the largest Star Trek conventions in the country. The result was Star Trek Continuum, a massive programmable 360 LED highlighting unique areas of the Star Trek universe, all to launch their new chapter of fandom into a new era.
Launch, Activation, Entertainment, IP, Web3
For over 7 years we’ve been the long-standing experiential partner to Microsoft. Our relationship has since developed into setting the strategic vision, program planning and experiential design of their most ambitious culture, arts and social impact initiatives—working with some of the greatest artists and innovators to create immersive and tech focused campaigns.
Tech, Innovation, Experiential, Digital, Campaign
The New York Times tapped Superfly to launch this long-awaited celebration of culinary culture. Inspired by its journalistic approach to food and cooking, the event featured creations by local chefs & restaurants, demos and conversations with food innovators, workshops, and access to top-tier culinary talent.
Festival, Event, Monetized, Programming, Community
New YORK TIMES
Superfly and the Prince Estate developed this highly innovative music experience based on the life and legacy of Prince. We led on all aspects of the experience masterplanning, creative development and production to create a legendary world of The Purple One.
Immersive, IP, Experience Masterplanning, Music
THE IMMERSIVE EXPERIENCE
In celebration of 25 years of South Park, Superfly and Comedy Central teamed up to unearth decades of scripts, memorabilia, props, music and more in an epic storage container experience that toured across the country.
Activation, IP, Pop-Up, Media, Anniversary
SOUTH PARK 25th Anniversary
Superfly co-founded and created Outside Lands in 2008. A wonderland nestled in the woods of Golden Gate Park, it is one of the most influential festivals in the country, known for its musical eclecticism, forward-thinking technology & content strategy, culinary program, and environmental stewardship.
Music, Immersive, Innovative, Festival, Sustainability
We partnered with Microsoft to immerse visitors even deeper in the history and culture of hip hop. The resulting Breakbeat Narratives uses Microsoft AI to share stories around the history and impact of hip hop, while leaving visitors with a personalized playlist based on your experience and musical preference.
AI, Immersive, Music, Tech
HIP HOP MUSEUM
Superfly created and launched Bonnaroo in 2002, taking influence from European mega-festivals and destination Phish concerts to create the template for the modern American music festival. Every year, more than 75,000 people come to Manchester, Tennessee to experience a four-day community and arts experience like no other.
Festival, Music, Programming, Entertainment, Community
Superfly and Warner Bros. partnered to create The FRIENDS experience—the ultimate immersive fan attraction that combines set recreations, original props & costumes, and multimedia content to put the audience at the center of their favorite moments from the show.
Entertainment, Immersive, IP, Location Based, Pop-Up
Superfly and Bravo partnered to create the brand’s biggest cultural moment to date. BravoCon is an immersive experience that brings the Bravosphere to life for thousands of the biggest, drama-loving fans and Bravolebrities. Superfly led on all creative and production elements of the experience, which took place across multiple venues in Manhattan.
Media, Programming, Community, Monetized, Fandom
For over 25 years, clients have trusted us to create their most meaningful moments and experiences.
As experience master planners, we develop blueprints and toolkits based on brand values, principles and aspirations
We create resonate experiences that bring brands and products to life in dynamic, innovative ways
Our reputation is built on producing experiences on every scale
We deliver meaningful community building and engagement through creative technology, virtual experiences and Web3
Storytellers at heart, we create intimacy at scale through amplification of brand assets and cultural talent
Through our monetization strategies, we turn experiences into commercial opportunities for our partners
Our mission is to create shared experiences that shape how the world plays and connects. Everything we do is fueled by our core values: dream the impossible, play with purpose, create together, grow through experience, and inspire with passion.